THE SKINNY: When Urban Decay relaunched their Eye shadow formula, beauty junkies and makeup artists rejoiced. The only way to make their velvety, bestselling formula even better? Expand their shade range, of course!
Urban Decay introduces EIGHT brand-spanking-NEW Eyeshadow singles. There’s a little something for everyone—from colour junkies to fans of neutral mattes. (See, they DO read all your pleas on Facebook.)
The line-up: six gorgeous, shifty duotones—in shades like blue, gold, peach, burgundy and even red!—and two versatile matte neutrals. With the addition of these new shades, their already huge Eyeshadow lineup now includes a whopping 12 duotones and an ever-expanding range of matte shades.
HYPE: They haven’t introduced new Eyeshadow duotones in a long time, so they went all out and really pushed the shifty quality and the reflectiveness of these shades. They’re destined to become cult favourites!
They predict that UD junkies will go nuts over the return of Lounge (yes, THAT Lounge!), an amazing red shade with a green shift. They’re also partial to Fireball, an ultra-wearable peach shade with a gold shift. And the two new neutrals, Beware (a fan-favourite brown shade from The Theodora Palette) and Riff (a versatile brown-nude) help round out their range of matte shades.
NICE PACKAGE: Worthy of the highest design accolades (and inspired by NYC subway tokens), their Eyeshadow component is an engineering marvel. The coolest feature: their two-part platform/shell system allows you to pop any shadow out of its shell and insert it into one of your own ‘Build Your Own Palettes’. Changed your mind? Pop it back into the shell and grab another shade.
BREAK IT DOWN: Like the rest of the Eye shadow line-up, these new shades feature their Pigment Infusion System™. This vehicle for colour holds tightly onto pigment and gives every shade its glide and insane pay-out. Their proprietary blend of ingredients allows colour to weave itself through the Eyeshadow formula. What does all that mean? Colour that stays on your lids. Sparkle that doesn’t fall. A velvety, suede-like smoothness and blendability. And it works with EVERY shade and finish.
Urban Decay Eyeshadow (RRP €18) will be available from 1st May 2015 from select Debenhams; www.debenhams.ie and House of Fraser at Dundrum Town Centre